Discover the history of MONTAZ, a shop specialising in snow sports and mountain sports in La Ravoire.

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Discover the history of MONTAZ



1976 : Creation of the first MONTAZ Sports store

In 1976, Christian Montaz founded MONTAZ Sports in his grandmother's barn. In 1980, the first store opened in Saint-Pierre d'Albigny. A few years later, growing success prompted MONTAZ to move to Challes-les-Eaux in 1994.

St Pierre d'Albigny, 1980. 


Challes-les-Eaux, 1994. 

1987 : Creation of MONTAZ Equipment

The ‘CATEX MONTAZ®’ explosive transport cable, designed to trigger avalanches remotely, became a flagship product, with 150 devices installed on 400 km of cable.
Discover MONTAZ Equipement


Catex Montaz, Val d'Isère, 2015. 

1999 : Launch of the MONTAZ.COM e-shop

In 1999, the MONTAZ Sports store went digital with wwww.montaz.com.
The site quickly became an online sales platform, allowing many customers in France and abroad to discover MONTAZ products and services. 


2005 : Move to La Ravoire

After Challes les Eaux, Montaz moved to La Ravoire, where our store is still located today.
Today, MONTAZ has become the go-to pro shop for winter sports and mountain enthusiasts in the region. Our new location allows us to offer an even more rewarding experience for our customers!


gauche : Montaz à La Ravoire, 2005. 
droite : Montaz à La Ravoire, 2023. 


2010 : Acquisition of the WORDEN brand

In 2010, MONTAZ Distribution expanded its catalogue by acquiring the WORDEN brand, which specialises in endurance sports (Nordic skiing, alpine skiing, triathlon running, trail running, etc.). With shops in La Féclaz and La Ravoire, as well as a website, WORDEN perfectly complements our outdoor offering.



Worden stores in La Féclaz and La Ravoire.

2017 : Creation of the WE LOVE POW POW festival

To celebrate the love of powder snow, MONTAZ created the WE LOVE POW POWfestival, combining ski film screenings and meetings with passionate riders. These highly popular events were awarded the ASAP prize for best outdoor sports event in 2019. Every year, the festival brings together more than 2 000 spectators who are passionate about skiing and powder snow and takes place in five cities (Chambéry, Aix-les-Bains, Grenoble, Annecy and Lyon)!






2019: MONTAZ.COM celebrates its 20th anniversary!

In 2019, we are celebrating the 20th anniversary of our website montaz.com!


Birthday party, 20 years of Montaz.


Communication campaign, 20 years of Montaz.

2020 : MONTAZ wins the award for best phygital strategy

Some awards are particularly gratifying, such as the award for best phygital strategy 2020 for outdoor retailers, presented by the industry at the Outdoor Retailer Awards.
This award, given by professionals in the outdoor sector, highlights our 20 years of efforts to combine digital technology with the in-store experience. 
Our goal : to offer each customer a unique experience, combining the friendliness of our shop with innovation.

Award ceremony, Annecy Showroom.


2022 : MONTAZ completely renovates its store

Summer 2022 marks a turning point for MONTAZ with a complete renovation of our store!
After several weeks of closure, we have reopened our doors in a completely redesigned space, showcasing our equipment and services in a modern and harmonious way. The optimised layout includes an enlarged rental area and a real ‘shop-in-shop’ for Picture Organic, while reinforcing our brand identity. More than just a store, it is a welcoming place where our team is delighted to welcome you and share our passion for board sports.


Montaz store in La Ravoire, 2024.


On site, our passionate sales staff are attentive to your needs and offer a wide range of services such as ski/snowboard hire, boot fitting, binding fitting and much more! Discover all our worlds: hiking, skiing, mountaineering, climbing, bivouacking, running, wakeboarding, kitesurfing, skateboarding and fashion!
Free delivery

Free delivery from 69.00 €

Advice

By phone at 04 79 72 59 69

Refund and exchange

30 day withdrawal period

Payment in 3x or 4x

from 150€ by credit card

Clic and collect

Order and collect your order directly from La Ravoire!

Mounting your skis

Free assembly of bindings with the purchase of a pack

A team

A team of enthusiasts to advise you

Loyalty

Giftcard offered from the first purchase

Newsletter subscription

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